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How to Get Your First Client on Upwork Quickly

You have decided to give Upwork a shot, but the big question is: how do you get your first client on Upwork when it feels like you’re competing against a sea of experienced freelancers? Don’t worry, you’re not alone. Most of us have been there—staring at that blank profile, unsure where to start. Let me share some simple but effective tips to help you stand out, get noticed, and score that first job quickly.

Ready to dive in? Let’s break it down!

1. Polish Your Upwork Profile (First Impressions Matter!)

Your profile is your storefront, and the first thing clients see. You want to make it shine! Here’s how:

Headline: Make it clear and specific. Don’t just say “Graphic Designer“; say “Expert Canva Graphic Designer | Social Media & Branding.” Use keywords that describe your skills.

Overview: This is your elevator pitch. Keep it friendly but professional. Start by discussing the problem you solve for clients and what makes you unique. Use your work experience, skills, and strengths to craft a compelling story. If you live in the Philippines, mention it! Some clients prefer hiring freelancers in specific time zones.

Skills and Certifications: Highlight relevant skills and include any certifications or online courses you’ve taken. If you’ve got Canva, SEO, or other tools, now’s the time to show them off.

Portfolio: Create a few sample works to showcase even if you’re starting out. Whether it’s mock-up designs, blog posts, or case studies –clients love to see what you can do.

Remember, potential clients browse profiles before they hire. Make yours impossible to ignore!

2. Choose Your Niche

Specializing in a niche can help you stand out from the crowd. Rather than being a “jack-of-all-trades,” focus on one area where you excel. Are you a pro at Canva? Great! Add keywords like “Canva expert” and “social media graphics” to your profile. If you’re into writing, target “SEO content writing” or “product descriptions.”

It applies to every industry on Upwork! Clients love hiring specialists who know the ins and outs of a specific skill.

3. Search for Entry-Level Jobs (Start Small, Grow Big)

When you’re new, it’s better to start with smaller, low-budget projects. Clients are more open to giving new freelancers a shot with these. Look for beginner jobs that match your skills and make sure your proposals hit the mark for what they want.

Don’t worry about the rates at first—your goal is to build a reputation and get those five-star reviews.

4. Write Tailored Proposals (Not Just Copy-Paste!)

The fastest way to turn off potential clients is by sending a generic, copy-paste proposal. Trust me, they get dozens of these daily! Your proposal needs to stand out and be personal.

Start by mentioning something specific about their project, showing you’ve read it thoroughly. Then, explain why you’re the right person for the job. Share a quick example or idea of how you will solve their issue.

For example:
Bad proposal:
“Hi! I’m interested in your project. I can help. Let’s discuss.”

Good proposal:
“Hi [Client’s Name], I noticed you need help with Canva templates for Instagram. I’ve helped several small businesses create eye-catching graphics that boost engagement. I’d love to create some templates for you! Here’s a quick idea for a template based on your brand colors…”

See the difference? Personalizing your proposal makes it clear you’re serious about the project. It’s also a great chance to show off your skills early.

5. Keep an Eye on Job Postings (Speed Is Key!)

Timing matters on Upwork. When new jobs get posted, freelancers who apply early have a higher chance of getting noticed. Check for new postings multiple times a day, and if you find something that suits your skills, don’t hesitate to send that proposal!

Tip: To quickly respond to job postings, Install the Upwork mobile app even when out and about.

6. Build Relationships with Clients

Once you land your first job, don’t see it as just a one-off gig. Building long-term relationships with clients can turn into repeat business. Provide excellent service, meet deadlines, and communicate well, and your client will likely come back with more work in the future—or even refer you to others.

7. Stay Persistent

The truth is, you might not land your first client on Upwork overnight. And that’s okay. Keep improving your profile, refining your proposals, and applying to jobs consistently. Persistence pays off in the long run. Even if you face a few rejections, don’t let it get you down—every rejection is just a step closer to that first Yes!

8. Invest in Upwork Connects

When starting, you’ll need to buy “Connects” to apply for jobs on Upwork. Don’t be afraid to invest a little to land your first gig. Think of it as a small investment in your freelancing career. Upwork offers promotions where you can get Connects at a discount, grab those deals!

Also, don’t forget to track your budget for Connects—be strategic about the jobs you apply to and prioritize the ones you’re most likely to win.

Ready to kickstart your freelancing career and land your first client? Sign up on Upwork today and apply for jobs that match your skills! Don’t wait—clients are hiring freelancers right now! Sign up on Upwork and take the first step towards building a flexible, successful career.

Freelancing is an incredible opportunity, to earn money online from the Philippines. With dedication, persistence, and the right strategies, you can win your first project on Upwork faster than you think. Keep refining your approach, and remember that every successful freelancer was once in your shoes—just starting.

Good luck, and here’s to landing your first Upwork gig!

Live What Makes You BETTER.

Ana Liza Puno

The author is a freelance content writer and a blogger who enjoys writing about self-improvement, finance, shopping, and travel. When she's not working, she unwinds by watching K-dramas. She enjoys coffee and capturing life's moments through the lens of her camera.

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